Best Wedding Videography Practises For Scotland And The UK
At White Balloon Films we work tremendously hard to bring more and more to the table in terms of being able to tell the story of your day as wedding film makers by way of spectacular, cinematic cinematography. We take pride in what we do and feel a certain responsibility as one of the top wedding videography teams in Scotland and the UK to drive forward the reputation of our industry as it continues to shake off the memories of the bad old days of wedding videography still featured on the likes of ‘You’ve Been Framed’.
As part of this ongoing effort, the above video allows you not only to meet us, i.e. the husband and wife team of Alina and Stewart, but gives us an opportunity to explain some of the key elements that go into making a White Balloon Film. Those are:
(a) Coordinated and synchronised teamwork from myself and Alina combined with years of experience that allows us to produce the cinematic footage that we have become known for.
(b) As scholars of cinema, an understanding of camera movement and the role it plays in adding texture and emotion to a film. Thanks to advances in technology, we are able to execute camera moves that were previously unthinkable in an uncontrolled environment like a wedding and this has be come a key pillar in the White Balloon Films difference.
(c) Where possible, White Balloon Films uses CAA licensed and legal aerial drone footage to enhance your film. Although a small part of your over all wedding film, aerial drone video not only looks impressive, but it can be used to powerful effect with establishing shots in your film acting as ‘chapter markers’ or simply adding wow factor and cinematic production value to your wedding film.
(d) Professional audio, a.k.a. the hardest part of our job! Professional video is worthless without professional audio and as such, we have worked tirelessly to ensure that no matter what is thrown at us, we can produce professional audio for your wedding video. We cannot stress enough how important this is for your wedding film. White Balloon Films has multiple microphones and audio recoding systems so that your minister/celebrant, bride & groom, ceremony readers, musicians, speeches, first dance, etc. are all captured with good audio, and with back ups to boot!
(e) Professional lighting is another key foundation for the White Balloon Films difference. Unlike wedding photographers, wedding videographers do not have the option of using a flash to boost the light in a scene. At a bare minimum therefore, in a poorly lit wedding venue (and there are many that look great to the human eye but are far too dark to successfully film in), we bring our own spotlights to discretely enable high quality cinematic filming. However, for White Balloon Films it doesn’t stop at just turning the lights on. We are creative film makers and we have studied the use of light in TV and cinema and applied those principles not only in our commercial work but our wedding work also. We use light to create depth and interest to your shot, just like a cinematographer would do on the set of a movie. When you watch one of our films you might not know why it looks different but subconsciously you can tell that we have our own approach. There are several reasons for this but one of the main ones is light.
(f) The final piece of the puzzle is our cinematic approach to editing your wedding film. This extends to music selection, the interplay of audio soundbites, choice of transitions between clips, colour-grading the footage, and above all, editing the footage in a way whereby the editing enhances the viewing experience and keeps you hooked until the very last clip. Like all of the other elements above that contribute to our cinematic approach, you as the viewer should not be actively aware of the techniques we are using as we want you to be blown away by the overall impression of the film and not dissecting the minutiae of how we got the result we did. If this is the case then we have done our job right.
So there you have it, the White Balloon Films difference. We are excited to see what the future holds for White Balloon Films. We are continually surprised by the creativity and development in our wedding videography industry. It is an exciting segment of the market to be a part of and we fully intend to continue to develop White Balloon Films and reinforce our position as one of the top wedding videographers in Scotland and the UK.
